Ride For Fun
People Before Performance
Progress Every Day
Create Belonging
Give Back
Protect The Places We Ride
Ride for Fun
Mountain biking should create joy, friendship, and adventure.
Progress Every Day
Everyone is on a journey. Improvement matters more than comparison. Progress/improvement is different for everyone, and can be both bike related or personal in nature.
People Before Performance
Bikes are important. People are more important.
Protect the Places We Ride
Trails don't exist without stewardship.
Create Belonging
Everyone deserves a place in the ride.
Choose Adventure
Mountain biking is exploration, not just competition.
Give Back
Leave riders, trails, and communities better than you found them.