About

HISTORY

GoodMTB started with a simple belief: mountain biking should be fun.

Somewhere along the way, too much of cycling became focused on results, rankings, equipment, and taking ourselves too seriously. We wanted to create something different—a community built around adventure, friendship, progression, and the simple joy of riding bikes.

Born from years of coaching, trail building, event organizing, and riding with people of all ages and abilities, GoodMTB exists to celebrate the best parts of mountain biking. The early mornings at the trailhead. The post-ride stories. The road trips. The hard climbs. The laughter. The crashes that become legends. The memories that stay with us long after the ride is over.

Today, GoodMTB is a growing community, coaching platform, event partner, and lifestyle brand dedicated to helping more people discover the good side of mountain biking.

Because bikes are fun. Friends matter. Adventure is worth chasing. And life is simply better on two wheels.

WHAT WE BELIEVE

• Ride for fun first. Fast Follows Fun!

• Progression matters more than perfection.

• Everyone belongs on the trail.

• Adventure creates stories worth telling.

• Community is the best part of cycling.

• Good vibes are contagious.

WE ARE

a community.

a culture.

a movement.

a philosophy.

a network.

a standard.

a family.

a tribe.

In truth, we are a way of riding. 

GoodMTB is a movement dedicated to building the future of mountain biking through fun, progression, community, stewardship, and adventure.  

GoodMTB isn't fundamentally a coaching company, race organization, or brand. It's a culture-first movement that happens to use coaching, events, content, teams, merchandise, and adventures as tools to spread that culture.